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ADIDAS x MLS
creative direction + casting
The first ever adidas x MLS SEAMS fashion show. The collaborative show empowered four designers, Sarah Gourlay, Pierre Hommes, Corey Stokes and Andrew Alexanders, to reinterpret all 2019 MLS Club jerseys in their own unique vision and style.
casting + curation
Curation for model vignettes during the adidas Falcon Los Angeles launch with Kylie Jenner.
Projects included Skrillex, Josh Pan and OddKidOut. Featured image/video created by Rolfes Team.
Presented by Soundcloud and 1800 Tequila during Art Basel 2017, Blank Canvas celebrates how a masterpiece comes to life narrated through the art of Dave East, Mick Jenkins, Snarkitecture and Nick Thomm. Read more on PAPER.
NIKE AIRMAX DAY
strategy + art direction
To celebrate 30 years of Nike Air, created the largest AMD moment in the United States, Air La Brea. For one week, the 'SneakEasy' was our hub. Guests entered the space by 'walking over La Brea,' an LED screen installation. Guests were invited to try on the new Vapormax shoe and take it for a run on an interactive track. The grande finale was a midnight performance by Travis Scott and a complete shutdown of La Brea. Read more on Hypebeast.
ADIDAS SPORT CLUB
branding + creative direction
A modern day revival of Adi Dassler's original Sport Hotel, adidas Sport Club united the best in sports and culture over both Coachella 2019 weekends. A painted basketball court, custom soccer field challenges, product display, custom jerseys and more.
VIRGIN HOTELS CHICAGO
ongoing programming 2017-18
Partnerships have included: Kitsune pop-up, Millie Brown art installation, Garrett Leightpop-up shop, WeDidIt hotel takeover, and Lollapalooza with NYLON Magazine. Read more on Huffington Post and Thump.
ASOS SUPPORTS TALENTS
campaign strategy + creative direction
By actively promoting a diverse group of creatives (from music videos to pop-up restaurants), the two-year campaign produced authentic engagement with the ASOS brand, genuinely enhances individual careers and creates greater reach for ASOS. Read more about the projects on Vogue and Complex.
national launch strategy + art direction
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LAST UPDATED 05.14.19